08

brand identity

Rebranding of TSI

OBJECTIVE_

Give a dying or defunct brand a new life. Reposition the brand while keeping its original core. I chose The Sharper Image (TSI). It is a defunct American brand, one that began its journey with the launch of the high-tech products that can helps people upgrade their outward appearance. This is a student project and is not intended to represent The Sharper Image in any way.

APPROACH_

The Sharper Image’s mission is to provide opportunities for people who want to enhance their outward appearance. The Sharper Image has many future possibilities to helps people to present themselves as successful business people.